Meet Lou, Founder of Eternal Lifestyles

Meet Lou:  He looks like a simple man; handsome and in phenomenal shape.  His fit body is a result of his dedication to living a healthy lifestyle.   He seems like just another guy along the beach, but would you believe that he is actually in his late 50s and former CEO of two highly successful companies?

Lou operated several companies in the 1980s and 1990s, and then became CEO of a publicly traded company.  The company had been earning $8 million in annual sales, and the stock price was worth about $1.50 per share. Over 60 acquisitions later, the company was earning $450 million in annual sales, and its stock price had gone up to $35 per share.  He eventually sold the company for $1.3 billion.

Lou’s next challenge was taking the reigns of another famous brand name company, which he quickly turned around for the better.  He took the company’s sales of $2.5 million per year and increased them to over $65 million per year.

As you can see, Lou was a highly successful executive, but, not surprisingly, one whose life was filled with stress.  He knew he would be working himself into an early grave at the pace he was going, so he decided it was time to make some changes in his life.  Lou decided it was time to go healthy.

He changed his diet habits to exclude red meat, fried foods and butter – and he began to exercise. Lifting weights and running became his passion, and within a year had turned his life around.

Lou takes his workouts very seriously, and his no-joke training sessions would make a man half his age cringe. He lifts five times per week, and finishes off his workouts with a 4-mile run three or four times a week. Fitness and health are his passion, and his body shows off just how dedicated he is.

Lou may have focused more on his fitness, but he hasn’t stopped being incredibly successful in the world of business. In 2011, Lou founded Eternal Lifestyles Inc., a company that would allow him to share his knowledge of fitness, health, and healthy products. His goal was to create a product line that others would benefit from, and provide people with the knowledge of how to use them. Thus, Eternal Lifestyles was born.

Lou loves the Eternal Lifestyles products, and he uses them faithfully. The natural products are a standard part of his daily regimen, and he is one of the company’s best customers.

Lou enjoys traveling as a way to relieve stress and enjoy life.  He most recently visited China, France and the United Kingdom.